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Industry Veterans Launch New Business Services Company
The Proficio Group to Offer Breakthrough Strategy Planning and Execution.

SAN JOSE , California, May 8, 2003, a group of industry veterans announced the formation of Proficio Group today. Taking its name from the Latin word to accomplish or effect, The Proficio Group will offer breakthrough strategy planning and execution services to a range of industries.

Businesses today face significant challenges. Slow economic growth, increased competition and significantly raised investor expectations place new stresses on management teams. Despite these challenges, many companies have strong products and significant market opportunities. There is little margin for error when executing business strategies in this environment. “We bring a combination of proven management experience and industry domain knowledge to help our clients define and launch new products, enter new markets, leverage channel partners and address competitive threats,” said Tim McElwee, Chairman and co-founder of The Proficio Group.

Industry Veterans Team-up

The Proficio Group is founded by a group of industry veterans made-up of senior executives who have run significant organizations, started and grown companies, and succeeded in challenging environments. The team is lead by: Tim McElwee, Chairman and Managing Director, John Humphreys, Managing Director, Americas, Michael Lin, Managing Director, Americas, Philip Tam, Managing Director, Asia, and Tim Capps, Managing Director, Europe.

The Proficio Group has combined industry best practices into a proven methodology to analyze markets and develop winning strategies for product, market and channel initiatives. Setting it aside from other consulting-based service companies, The Proficio Group goes beyond providing research and analysis, it actually executes its recommendations. According to Nigel Tailyour, Chairman and CEO of Securitrac, “The Proficio Group plays an invaluable role in Securitrac's business. They have delivered high impact strategies and programs that have positioned us for success in the US market. This is the team to use, if you want to deliver a knock-out punch to your competition.”

Define and Execute Breakthrough Strategies

The Proficio Group helps early-stage businesses and established companies define or validate their plans, off-load their management team by executing sales, marketing and business development functions and assist with fund raising and business support. The Proficio Group will define products, create collateral and web sites, create demand generation programs, outsource business operations (financial, logistics, legal), recruit and manage partners, find earlier adopters, close strategic accounts and meet revenue goals.

The Proficio Group is applying this combination of planning and execution to a range of industries where the team has experience and domain knowledge. Industries include high technology, business services and consumer products.

About The Proficio Group

The Proficio Group's mission is to define and execute breakthrough strategies for businesses. We bring a combination of proven management experience and industry domain knowledge to help our clients define and launch new products, enter new markets, leverage channel partners and address competitive threats. Our clients include early-stage businesses and established companies that look to The Proficio Group to help them define or validate their plans, off-load their management team by executing sales, marketing and business development functions and assist with fund raising and business management.

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