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Channels
The great majority of all information technology products are delivered through channels. Distributors, IT resellers, SIs, and services providers all provide critical capabilities to integrate, deploy, and install IT solutions.
Commoditization is the enemy of profitability. This is as much the case in the IT distribution business as in any industry. Being one of twenty Cisco resellers in a city is a formula for compressed margins. Large vendors preach to their partners that service is the “get well” formula. Unfortunately, many products are becoming simpler and easier to install plus product integration is being designed-in by the vendor.
We believe solution providers must stay fresh and relevant to their customers. Introducing new ideas and new solutions is one way of doing this. Proficio Group has identified best-of-breed technologies that address new problems with next generation architectures that allow IT channels to present innovative solutions.
Our model is to partner with channels providing product expertise, demand generation, and local support. |
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