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IT Suppliers
Many emerging companies have great technology. Unfortunately this alone is not a sufficient recipe for success. Proficio's model is to help companies with great products be successful in new markets.
Typically emerging companies cannot fund teams throughout the APAC region. One alternative is to hire sales and technical people in one location. This approach is risky and has several difficulties. On one hand, it is not easy to know where is the best location. On the other hand, individuals from one country are less effective in other markets – they lack local knowledge and cultural capabilities.
Some companies rely on a sales executive to travel frequently into the region. This model worked well in the 80s and 90s for startup companies, but is no longer effective. Customers and partners now have much higher expectations for support and other choices from companies with local presence. As a result, this “flyby” approach is seldom successful.
At Proficio, we have built a team of sales and technical professionals located in key Asia/Pacific markets. Our team brings a combination of local contacts and domain expertise that provides our clients with immediate credibility. We understand how evangelize new IT solutions to channels and end-users. New technologies are never budgeted and it is our job to present a compelling argument to justify moving budget and people resources to embrace a new solution. |
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