Branding Guidelines
The comprehensive resource for maintaining consistency and clarity in representing our brand identity.
INTRO
Welcome to the Proficio Branding Guidelines, your comprehensive resource for maintaining consistency and clarity in representing our brand identity. As the inventor of SOC-as-a-Service, cybersecurity business intelligence, and automated threat response, Proficio was created with one purpose: to advance the global mission of managed detection and response. Our commitment to excellence, innovation, speed, agility, adaptability, and collaboration is at the core of everything we do.
LOGO & ICON
Primary Logo & Colors
Our logo encapsulates our pioneering spirit, global reach, continuous commitment, and relentless drive for advancement in the field of cybersecurity. The circular design signifies our global presence and continuous vigilance, while the dynamic ‘P’ icon within the logo represents the perpetual movement and innovation that defines us. This logo reflects our core values and mission as the original inventors of SOC-as-a-Service, cybersecurity business intelligence, and automated response, and our unwavering dedication to advancing the global mission of managed detection and response.
This is our primary logo and should be used fordigital purposes, wherever possible.
This is our primary logo and should be used forprint purposes, wherever possible.
DARK SPACE
HEX: #00002f
R: 0 G: 0 B: 47
C: 92 M: 87 Y: 45 K: 67
Pantone: 296 C
PROFICIO BLUE
HEX: #0e10f0
R: 14 G: 16 B: 240
C: 88 M: 77 Y: 0 K: 0
Pantone: 2728 C
DARK SPACE
HEX: #00002f
R: 0 G: 0 B: 47
C: 92 M: 87 Y: 45 K: 67
Pantone: 296 C
HIGHLIGHT BLUE
HEX: #357af4
R: 53 G: 122 B: 244
C: 78 M: 52 Y: 0 K: 0
Pantone: 2727 C
P Symbol
Although we lead with our primary logo, we utilize the P symbol in high-awareness markets or when design constraints limit the use of the full logo.
Full color digital application.
Full color print application.
White application.
Logo Variations
For digital purposes.
For print purposes only.
Clear Space
We maintain a clean and professional aesthetic by ensuring our logos have plenty of space, allowing them to breathe and shine without being crowded.
Co-Branding
Proficio-partner Lock Up:
Certain partnerships may be approved for creating a Proficio-partner logo lock-up. If approved, ensure that the Proficio logo appears first when the context is a Proficio-branded asset. In partner-branded content, the Proficio logo can appear second. Maintain equal size, placement, and prominence for both logos, adhering to Proficio’s clear space guidelines to ensure appropriate spacing between them.
- If a partner uses their symbol, use the P Symbol.
- If a partner uses their full logo, use the primary Proficio logo.
- If a partner uses their logo with a tagline, use the Proficio logo with the tagline.
Alternatively, consider the level of brand awareness in your region when choosing between the primary logo, logo with the tagline, or the P symbol.
The design element that separates the two logos is flexible in form and color, depending on the partnership context. However, the default color is blue. Examples of different separators are provided below to illustrate this flexibility.
BRAND COLORS
Primary Brand Colors
DARK SPACE
HEX: #00002f
R: 0 G: 0 B: 47
C: 92 M: 87 Y: 45 K: 67
Pantone: 296 C
PROFICIO BLUE
HEX: #0e10f0
R: 14 G: 16 B: 240 C: 88 M: 77 Y: 0 K: 0
Pantone: 2728 C
HIGHLIGHT BLUE
HEX: #357af4
R: 53 G: 122 B: 244
C: 78 M: 52 Y: 0 K: 0
Pantone: 2727 C
FROST
HEX: #edf6fc
R: 237 G: 246 B: 252
C: 7 M: 0 Y: 0 K: 0
Pantone: 656 C
GLOBAL BLUE
HEX: #000086
R: 0 G: 0 B: 134
C: 100 M: 98 Y: 10 K: 11
Pantone: 2738 C
HIGHLIGHT TEAL
HEX: #00e6e7
R: 0 G: 230 B: 231
C: 58 M: 0 Y: 19 K: 0
Pantone: 311 C
GRAY
HEX: #666666
R: 102 G: 102 B: 102
C: 60 M: 51 Y: 51 K: 20
Pantone: 431 C
WHITE
HEX: #ffffff
R: 0 G: 0 B: 0
C: 0 M: 0 Y: 0 K: 0
Pantone: XXXXX
Gradients
PRIMARY GRADIENT
#000086 — #0e10f0 — #00e6e7
Note for large backgrounds: Bottom left ro right @ 40 degree angle
SECONDARY GRADIENT
#000086 — #0e10f0
Note for large backgrounds: Bottom left ro right @ 40 degree angle
Extended Colors for Charts and Graphics
To complement our primary brand color palette, we have an extended color range specifically for use in charts, graphics, and infographics when additional colors are needed. While we always lead with our primary colors, these extended colors should only be used with approval and when the design requires more colors than what is offered in the Proficio primary brand palette.
TYPOGRAPHY
Primary Typefaces
Typeface Montserrat Light
Typeface Montserrat Regular
Typeface Montserrat Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
NOTE ON GENERAL USE FONTS:
For PowerPoint and Word documents, use [Arial], a default font on both Windows and Macintosh systems.
TRADEMARKS & ATTRIBUTION
Proficio Trademarks
Use the ® symbol on the first prominent use on the following trademarks:
- Proficio Logo
- P Symbol
- Proficio
- ProSOC
- ProView
- ProView Plus
- SOAR-as-a-Service
- ThreatInsight
Example: In the face of ever-evolving cyber threats, Proficio® advances the global mission of MDR with their flagship service, ProSOC® MDR.
Please include an appropriate trademark notice for the Proficio trademarks when you use them. This attribution notice can be included in the fine print at the bottom of your content.
An example is: “Copyright © 2023 PROSOC, INC. DBA PROFICIO. ALL RIGHTS RESERVED. ProSOC and Proficio are registered trademarks of Proficio. All other trademarks, service marks, registered marks, or registered service marks are the property of their respective owners. Proficio assumes no responsibility for any inaccuracies in this document and reserves the right to change, modify, transfer, or otherwise revise this publication without notice. All hard copies are considered uncontrolled documents and should be checked against Proficio’s current electronic version.”
IMAGERY & ICONOGRAPHY
Primary Images & Image Backgrounds
Primary Brand Images:
Our imagery transcends industry clichés, reinforcing our brand’s elevated positioning and global mission for a safer world. We steer clear of conventional symbols like locks, shields, and code on laptops, opting instead for genuine depictions of real people.
Background Images:
Our background imagery embodies the essence of movement and dynamism, fostering a sense of energy and progression throughout our brand’s digital and printed presence. They are capable of accommodating both light and dark text overlays.
Video Backgrounds:
Video backgrounds in hero sections add motion, texture, and elevate visual appeal, aligning seamlessly with our brand identity. These videos serve as engaging points, contributing to an immersive user experience that authentically conveys our elevated brand positioning and global mission.
Primary Icons
We utilize an outlined icon collection comprising 182 icons that span various cybersecurity themes. This collection seamlessly aligns with our brand’s identity, serving as a powerful tool to enhance the visual appeal of our materials and maintain brand consistency across all our communication channels.
DOWNLOADS & RESOURCES
Logos
Download Proficio logo files for web and print applications. Includes .jpg, .png and .eps file formats in both RGB and CMYK.
Questions?
If you have any questions regarding the Proficio brand or need additional help please contact us.
Brand Review
Please follow our brand guidelines when creating marketing materials that include the Proficio logo, color palette and messaging. You can submit your materials for brand review here.
